Generation M and challenges in the current company

A study from the U.S. company Cisco and which surveyed 1,441 students between 18 and 24 years, and 1,412 employees between 21 and 29 years, we extracted the main results that impact in the field of HR

It is not enough for a high salary that professionals are satisfied, but now they want to stay connected to social networks. So much so, that even many companies prefer to let them join Facebook to receive a better salary. Did you feel identified? If the answer is no, do not worry, because it is the younger generation.

For some time this part called generations Y and M, that is, just the two that have grown in constant interaction with digital technologies of communication and information, in particular the Internet, have entered the labor market, to interact with representatives of the older generation, but bringing new needs and requirements.

So I found the study "The Cisco Connected World Technology Report" prepared in September 2011 by the U.S. company Cisco, which reveals what many suspected: internet is affecting the behavior of younger executives entering the market.
The reason is linked to the younger reflect symptoms of change are summarized in consistent transformation of their values, worldview, priorities, ways of behaving, learning and working. For them, the Internet is almost as important as water, food, air, and in some cases, more necessary than sex.

The report describes the findings from surveys conducted between May and June of 2011-1441 students between 18 and 24 years, and 1,412 employees between 21 and 29 years. Respondents came from 14 countries-the United States, Canada, Mexico, Brazil, UK, France, Spain, Germany, Italy, India, China, Japan and Australia.

Just ages of respondents placed as part of these two generations Y and M. While Generation Y began to interact with new digital media relatively early in their lives, the boys of Generation M are the first real native cyberworld.

No wonder then that the members of both generations have agreed in their responses regarding the importance they place on internet. Most confesses that access to the network is not only the main source of information, but an integral part of their lives. In fact, almost half of the students and 47% of employees stated that "internet is almost as important as water, food and air." More symptomatic is that a third of all subgroups of the total sample identified "internet as as essential as the other vital needs."

It is also curious to see how professional employees use social media as tools to connect not only with their colleagues, but with their managers. Most of them go to your Facebook and Twitter at least once every day, and 44% of Brazilians said wage offers more substantial decline if it meant banning access these virtual communities. However, the Spanish seem to be most addicts, judging by the responses of most of them who referred to simply leave the pages open all the time.

Profiting from the connected

Several studies, including one from Manpower Professional and one of OCO Global, a leading global consulting on Foreign Direct Investment, point to the benefits and complications that can bring these new professionals and companies must adapt and implement measures. This is due to several believe that the use of internet and social networking firms can lead to lost productivity, security and reputation issues. An example of this is that in 2008 Virgin Atlantic fired 13 flight attendants who had gone their views on the company in a Facebook page.

CEO Mark O'Connell of OCO Global, said that indeed, "the emergence of these new generations, human talent and transnational digital mindset, for organizations involves both benefits and challenges." For example, "the controversy over WikiLeaks revelations show that in this era of binary communications entities need more than ever to generate strategies that integrate employees and make them feel like participants and 'stakeholders'. Access to these communities, these young people have been given the power to organize to protest decisions or report abusive or wrongdoing, disseminating classified documents and sensitive, and communicate directly with leaders, politicians and government officials. "

However, some companies in Latin America, fear of information leakage problems or downtime, choose not to allow entry to site employees. "This is like leaving them out of the world. Studies have proven that the use of social networks not affect productivity, because workers can quickly resolve personal issues. For older mental models social network is seen as a distraction, but young people can be doing several things at the same time, including 'surf the web' "says Paula Molinari, Director HR Program Executive Education University Torcuato Di Tella.

What about Latino executives?

Ignacio Hernandez, Executive Manager Page Personnel at Michael Page consultant, indicates that at least in Latin America professionals in executive positions, but attach great importance to internet access, are not as dependent or addicted to social networking. Even remarks Hernandez, "idle connections such as Twitter or Facebook, from the labor standpoint not make much sense because, in all cases, would be a drop in worker performance."

The trend even suggests that MONTERIAS bonuses are not always the most desired by executives. In the consultancy Michael Page know, Hernandez has observed that "even higher value good health insurance or pay bonuses," as well say that in his opinion, "prefer access to virtual communities before these other benefits only reflect their low maturity ".
However, Page Personnel manager notes that it is also true that while younger the age of aspiring executive office is perceived that his interest in interacting in social networks is greater. Thus, he defines the age groups so that "those between 25 and 30 years, yes access Refes as Facebook or Twitter. Decreased interest when they are between 31 and 35 and usually from 40 average interest is already very low. "

Adapting to these new labor requiements is vital for companies. Specialists advise take the interconnection and professionals who are experts in these technologies. According to the study by Manpower Professional, this would help address issues such as productivity, collaboration, knowledge management, innovation, reputation management, recruitment and alignment and employee engagement.

In addition, Molinari recommends "above all measurements should be performed aspects that are affected or benefited from the connections. This helps to demystify prejudices on the subject. 20 years ago was on the phone longer and was more expensive than communicate through social networks. "

Finally, social networks led by a company can help forge vital connections between distant office equipment, getting ensure that employees feel connected. "It has to assume that soon disappears email and everything is done through networks. Internal and external networks will be interconnected: will interact with customers, suppliers and employees. One example is the company selling Zappos online shoe where he writes a client sees an employee and vice versa. We can also see the account executive who sells like a network, which is very transparent, "he says Molinari.